Marketing strategy is a strategy used by a company to win the competition with other companies in selling goods or services. Several businesses that are currently busy, such as dispatch services for owner operators, culinary businesses, and truck washing businesses. Each type of business must have a different marketing strategy. For the truck washing business itself, there are currently many marketing strategies that are worth trying so that later the truck washing business is crowded with people.
Truck Wash Marketing Strategy
There are several marketing strategies for your washing business to keep it busy :
- Change The Lobby Design
Most truck washing businesses have lobbies that make customers bored while waiting for the washing process for their trucks. Therefore, you can try to change the lobby design to be more attractive, so that later people are more interested in using your truck washing business.
- Add A TV
You can add a large TV to the waiting room to keep customers from feeling bored. By adding a TV that contains entertaining films or shows, it will certainly make customers entertained when their trucks are being washed.
- Free Wi-Fi
You can provide free Wi-Fi in the waiting room, so customers who come can access the internet. As we know that now we live in the modern era, where most people really need the internet to carry out various activities.
- Add A Massage Chair
You can add a massage chair in the waiting room so that customers can use it. As we all know that people who drive trucks must feel tired due to frequent trips. Therefore, by providing a massage chair, of course, customers will find it very helpful.
- Collaboration With Famous Brand
If indeed your truck washing business is big enough and continues to grow, you can start working with well-known brands in the automotive field. By working with well-known brands in the automotive sector, automatically the company’s image will increase. That way your truck washing business will always be busy.
- Collaboration With Influencers
You can start collaborating with influencers in your area. Currently, social media has a big influence on human life. If you work with the right influencers, then your truck washing business will be better known by many people through social media and other electronic media. Besides that, the company’s image will also improve if you work with influencers. This method is also used by dispatch services for owner operators.
You can add a restaurant near the waiting room. With a restaurant, of course, customers will not be bored while waiting for their trucks to be washed. They can order food and drinks they like at the restaurant that you make. Of course this will also increase your profits, because not only is the truck washing business making money but the restaurant business will also give you money.
- Food Truck
You can make a food truck near the waiting room. With a food truck, of course, customers will not be bored while waiting for their truck to be washed. They can order food that is sold on the food truck. Of course this will also increase your profits, because not only is the truck washing business that makes money but the food truck will also give you money.
- Discount Coupons
People are sure to be attracted by discount coupons. You can start creating special discount coupons for customers. That way they will be interested in coming again to your truck washing business.
- Give Away
If your truck washing business has grown to a large extent, you can start giving luxury goods give away. By holding a give away, people will often come to your truck wash. Give away luxury goods is certainly very tempting for people. Therefore you can use it to make your business busier.
Those are some marketing strategies to make a truck wash business busy. Next, let’s understand about how to promote a truck washing business using the internet.
Promote A Truck Washing Business Using The Internet
There are several ways to promote a truck wash business using the internet :
You can promote a truck washing business through the website.
You can promote a truck washing business via Facebook.
You can promote a truck washing business via Instagram.
Those are some ways to market a truck washing business using the internet. The three methods above are also used by dispatch services for owner operators.